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AI Legislative Guide

USA, Wisconsin

(United States) Firm Michael Best & Friedrich LLP

Contributors Nicole Beardslee

Updated 19 Apr 2024
Has specific legislation, final regulations or other formal regulatory guidance addressing the use of AI in your jurisdiction been implemented (vs reliance on existing legislation around IP, cyber, data privacy, etc.)?

Yes.

Please provide a short summary of the legislation/regulations/guidance and explain how legislators aim to strike the balance between innovation and regulation.

The 2023 Wisconsin Act 123, also known as 2023 Assembly Bill 664, regulates the use of AI in political advertisements in Wisconsin. It mandates that political advertisements that incorporate AI-generated audio or video include the disclaimer "Contains content generated by AI", and violators will face fines. The legislators aim to strike a balance between innovation and regulation by permitting the use of AI technology in political campaigns while ensuring transparency and accountability. Requiring disclaimers on AI-generated content enables voters to make informed decisions regarding the political advertisements they receive.

Which agency regulates the use of AI in your jurisdiction?

In Wisconsin, the state's lawmakers pass legislation that governs the use of artificial intelligence, and the State of Wisconsin Ethics Commission promulgates regulations implementing that legislation.

AI Legislative Guide

USA, Wisconsin

(United States) Firm Michael Best & Friedrich LLP

Contributors Nicole Beardslee

Updated 19 Apr 2024