Lex Mundi has once again been recognized by the International Business Excellence Awards, being shortlisted in the Categories of Best Website or App and Best Digital Marketing Campaign.
In July 2022, Lex Mundi launched its new tagline “Bringing the Best Together,” which best describes the value the Lex Mundi brings to both clients and members alike. Alongside this new positioning statement, Lex Mundi released its redesigned website with a simplified navigation and structure for easy access to information and resources, complete with custom illustrations and member photography.
The new branding, website and the sophistication and creativity of the associated marketing campaign have been an essential part of reshaping our network’s identity – helping us differentiate ourselves from other legal networks and position Lex Mundi as a compelling alternative to traditional legal providers.
Alongside the launch of the website, Lex Mundi initiated a strategic digital marketing campaign complete with targeted social media, programmatic advertising and email marketing to promote the new tagline and unveil the new site. The results of this campaign have been incredibly successful in driving traffic to our new website.
Since the public launch, the website has seen an increase in the number of users entering the website (up 25 percent from the previous year) and experienced steady growth month after month. Users are also spending more time on the website, with the analytics showing a decreased bounce rate and an increased average session duration. Impressions on the targeted social media advertising have increased by 40 percent through the course of the campaign while LinkedIn advertising generated more views, likes and clicks than a month’s worth of organic posts.
The International Business Excellence Awards winners will be announced February 9, 2023.
View this video to learn more about our redesigned website: